(Written on 08 May 2007 - M/V Sea Hunter, Cocos) What is the most effective way to drive the affluent Swiss away from the dinner table? Serve hamburgers. RenÃ© was appalled when he saw burgers on the dinner menu. â€œAre we at MacDonaldâ€™s? Are we eating Big Macs?â€ I tried to explain (futilely) that a Big Mac was a specific product, and that not all hamburgers are Big Macs. He said that if the boat was serving â€œAmericanâ€ food, they should also serve fondue to appease the Swiss. I wish I had known what the equivalent of Big Macs are in the world of fondue... or in the world of wines.