Why good underwater photographers starve

Citi advertisement at the Dallas airport
Every time I walk by this advertisement in the Dallas airport, I get angry. I'm sure Citi is a company with a huge marketing budget, and yet, they managed to purchase the rights to the worst underwater photograph ever for an ad that is supposed to make people want to fly to the Bahamas and the Caribbean. Argh.

I guess it's better to be a good businessman than it is to be a good photographer, eh?